Private University

Westlake University

The Challenge

6,500-student private university with 18% enrollment decline over 6 years. Discount rate at 52%, employers questioning degree ROI.

The Solution

Pivoted from tuition-dependent model to outcomes-focused institution. Launched Career Guarantee program, expanded professional programs through employer partnerships, and sunsetted low-outcome programs.

The Results

90% placement rate within 6 months of graduation. 30% reduction in discount rate through value-based pricing. Nursing and healthcare programs expanded 40%.

We stopped selling education and started guaranteeing careers — that changed everything about how we recruit and retain students.
Provost, Westlake University

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