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Automotive Parts

TechParts Manufacturing

The Challenge

Facing intense price competition from overseas manufacturers with 20-30% lower costs, margins dropped from 18% to 11%.

The Solution

Shifted from commodity parts manufacturer competing on price to a high-value engineering partner competing on total cost of ownership and innovation. Invested in automation, rapid prototyping, and engineering services.

The Results

Achieved 20% faster development cycles and 15% lower total cost of ownership versus overseas alternatives. Secured strategic partnerships with 5 engineering-forward OEM customers.

We stopped competing on unit price and started competing on total value — and our best customers rewarded us for it.

VP of Strategy, TechParts Manufacturing
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